I'm not sure when I first saw what James Brand was up to and their products but I immediately gravitated to their style and products. I ordered the Carter and fell in love with immediately for my EDC knife. It's lightweight, easy to flip and close, easy to clip to your shorts and the blade is the perfect shape. I wanted one of their knives that seemed to be the most durable and stand up to the salt water environment that I plan on exposing it to on the boat.
The packaging impressed my upon opening and their marketing style completely aligns with what we are all about. Quality, function, and simplicity. We have only tried the Carter so far but I look forward to checking out more of their products in the near future.